What We Do
Marketbright is an on-demand marketing automation solution which enables self-service campaign execution, automated lead scoring and qualification, and closed-loop marketing analytics.
How We Can Help
The problem isn't resources or "bad marketing" it's how effective your marketing is. With years of experience developing both the infrastructure and content for highly effective marketing campaigns, Marketbright provides a solution to the most challenging aspects of successful marketing automation. Marketbright is easy to use but includes powerful capabilities to enable you to generate more leads, manage those leads better, collaborate with sales to convert more prospects, and to close the loop with advanced reporting and analytics.
Need More Leads?
Marketbright improves the process of lead generation and the overall quality of leads generated. These are constant goals of B2B marketers. By optimizing the process and your marketing activities, Marketbright improves lead quality and ultimately shortens the sales cycle.
- Optimize your cost per response and make the most of your budget
- Run campaigns online or offline, new media or traditional
- Automatically promote your offers and events on your website and through RSS for SEO optimization
Manage Leads
Providing the sales team with only legitimate, highly qualified leads has long been the Achilles' heel of marketing campaigns and a constant source of conflict between Sales and Marketing. With Marketbright's lead scoring and nurturing; only fully qualified leads are passed to your sales team.
- Deliver highly qualified leads faster with real-time multi-dimensional lead scoring based on profile and behavioral data
- Pass leads directly to leading CRM systems
- Nurture leads through automated multi-touch campaigns
Convert Prospects
The ability to convert a prospect quickly depends on delivering the right information at the right time during the sales process. Sales must have a clear view of the path the prospect has taken from the first point of contact, as well as the ability to efficiently manage the collateral that the prospect will pass on to their team. The Prospect Portal is designed to give the Sales team the structure and ability to simply share and collaborate with multiple members of the prospect's buying team.
- Prospect Portal- Social Networking around a deal.
- Full CRM integration on every level
- Membership Management allows customers to change preferences and opt in and out of your programs
Close the Loop
Campaign analytics and marketing metrics provide the necessary data for testing and making improvements, but they should allow you to continuously analyze customer responses and the return on investment of your activities and gain true closed loop marketing insights.
- Tracking of response/success rates for campaign effectiveness and optimization
- See which combination of campaigns resulted in your top opportunities
- View campaign to cash metrics: for every dollar spent on marketing, how many dollars of revenue were generated
